10 Best Online Form Builders to Use

If you are running an online business, you will want the visitors of your website to convert. One time-tested method is to get their contact information, and then send promotional emails. Many of them convert into loyal customers over the time.

However, when it comes to collecting contact information, you need have a mechanism in place for capturing leads. The best way to do that is to have a contact form on your website. If you are using WordPress, you will have many plugins that can help you create beautiful contact forms.

But if you are not on WordPress, or if you don’t want to use WordPress plugins, you can always fall back on online form builders. These form builders will allow you to create various types of forms that suite your needs.

In this list we are going to learn about the best online form builders that work with every website under the sky as long as you know how to embed the form code.

So, without further ado, let us begin…

Best Online Form Builders of 2024

If you don’t have enough time to go through the entire article, here is a quick list of the form builders you will find in this article:

  • Google Forms

  • Moosend

  • Jotform

  • Convertful

  • Typeform

  • HubSpot

  • Socital

  • Paperform

  • Wufoo

  • Optimonk

Now, let’s begin…

Google Forms [Free and Paid]

Google Forms is one of the simplest, and yet extremely powerful form builders that you can use for your business. While there is a free personal optional available, if you want to use the forms for your business, you need to opt for the business account.

Google Forms are powerful, and there are some premade templates that you can use to get started.

In case you don’t want to use templates, you can always build a form from scratch. It doesn’t take long to create a form. With Google Forms, you can create forms for surveys, event registrations, customer feedback, simple contact form, and more.

What’s great is that Google Forms supports conditional forms. You can set parameters and depending on the answer the next question will show up.

While it is easy to create powerful forms including multi-step conditional forms, the downside of Google Forms is that the visual aspect takes a hit. There are few options available for customizing the visual appearance of the form.

Yes, yes, you do get options like radio boxes, short text, long text, drop-down options, and more. The options you select will depend on the forms you are creating.

Of course, there is no limit to the number of forms you can create using Google Forms!

I personally use Google Forms for my websites because of two reasons – I don’t like embedding forms on my site or using WordPress plugins, and I want to keep my website fast. All I do is give links to the different contact forms I create using Google Forms, and it works.

Because I use less plugins and off-load the forms on Google servers, I website is incredibly fast (of course, there are other optimizations involved).

The best part is that all the data you receive from those forms are nicely saved in Google Spreadsheets. So, everything remains streamlined in a single place.

Data visualization and data validation are the core strengths of Google Forms. Google will allow you to analyze the collected data on-spot by automatically generating charts that you can easily read and understand.

What more? All the data that is collected on Google Sheets is sharable with team members. Why not? After all, Google Drive does have sharing options available.


The personal plan is free. You don’t have to pay a damn penny for using the personal plan. However, that is not recommended. It will connect your personal email ID with your business. That’s not very professional.

If you go for the business plan of Google Workspace, the minimum price you need to pay is $6 a month. That’s a very convenient price tag, to say the least!

Moosend [Free and Paid]

In case you are not a great fan of Google products and want something else that will allow you to create unlimited forms for free, Moosend is the option you should be looking at.

You can use Moosend completely free. Yes, you heard it right! They offer their core features for free. However, if you want access to things like landing pages, team collaboration, SMTP server, phone support, custom reporting, etc., you need to upgrade to either their Pro plan or their Enterprise plan.

However, for small businesses or individual blogs and websites, Moosend is free where you get features like unlimited emails, unlimited sign-up and subscription forms, reporting and analytics, etc.

The form templates that they offer are quite elegant, and you can create different types of forms. For instance, you can create a floating box form which has a slim form-factor and sticks with the visitors even when they scroll up and down the webpage.

Similarly, they also have floating bar form that will stick to the bottom of the webpage. Then there is inline form that you can embed right inside your content. They also offer a modal popup for lead generation that will show up right at the middle of the webpage.

Finally, they also have a full-page form that will cover the entire webpage that the visitor is viewing.

What makes Moosend so powerful and elegant is the drag-and-drop function, advanced visibility options (based on URL, cookies, countries, etc.), 100+ integrations, GDPR compliance, anti-bot protection, easy integration with automated workflow, easy embeds.

When you signup for a Moosend account, you will get countdown-timers, custom fonts, P.D.Q Rendering Engine, and much more.

I understand that this sounds very interesting, but be careful while using Moosend forms. You need to embed these forms on your website, which will mean third-party URL calls. Such extra URL calls or HTTP requests can slowdown your website.

So, make sure that you are using on the forms you need. Don’t go about embedding forms everywhere on your website. You don’t need that!


As far as pricing is concerned, you can use Moosend for free. If you are settling for the Pro version, it will cost you $8 a month. The Enterprise plan comes with custom pricing.

Jotform [Free and Paid]

Jotform is another popular online form builder that you can trust for your business. They too have a free tier option available that is perfectly suitable for any new business or small blog that is just starting over.

The free option comes with some limitations, one of which includes Jotform branding. To remove the branding, you have to upgrade.

What makes Jotform incredibly popular is the sheer number of templates they offer. With over 10,000 different form templates, you can run A/B testing to find out which template works best for converting visitors into customers.

Jotform will allow you to create forms with all questions on a single page or one question per page. Personally, I don’t like the second option, but that might be your thing!

However, do not forget that a multi-page form is great if you want segmentation.

Jotform is mobile-friendly, fast, and user-friendly. It also comes with various integrations like Insightly, PayPal, Salesforce, etc.


The Starter plan is free that will allow creating 5 forms, and you can have only 100 monthly subscriptions. Monthly form views are restricted to 1000 views. You can upgrade to Bronze, Silver, or Gold plans that will cost $29, $39, and $99 a month, respectively. You can opt for yearly subscription to save some money.

Convertful [Free and Paid]

Great for individual bloggers, agencies, and eCommerce platforms Convertful can help you create forms that convert. They have a WordPress installation option available in case you are using WordPress.

The user interface is very intuitive with a drag-and-drop feature that makes form creation very easy. Convertful allows customizing every aspect of the forms your build so that you can get a look and feel that matches your overall website design.

Convertful will allow you to create Spin-to-Win scratch cards, follow coupon boxes, quiz funnels, and much more.

The provider also offers advanced stuff like targeting, display triggers, WordPress specific targeting, don’t show if condition, and more.

Convertful easily integrated with Sendinblue, Moosend, MailerLite, HubSpot, etc., which are all email marketing software solutions.


Convertful has a free plan available that has some severe restrictions, but it is great for new websites. However, if you have decent traffic, you can opt for their Blogger plan, Growth plan, and Agency plan that will cost $19, $79, and $199 a month, respectively.

Typeform [Free and Paid]

A quirky online form builder, Typeform allows creating visually elegant forms for lead generation. You can even create payment forms.

Newbies may find it a little bit difficult to navigate around find their way out, but eventually the guided help from the builder will let them achieve what they want.

What’s not good about Typeform is that it creates monotonous forms, but yes, you can make your creation stand out by uploading images and backgrounds that you like. Yes, the form builder will allow you to upload backgrounds and images.

While the process of form-building with Typeform isn’t very difficult, it would have been really good if they added the drag-and-drop feature.

However, don’t think that Typeform will not allow you to create great and advanced forms. That’s will a mistake of epic proportions. In fact, you can create highly advanced forms with question branching, logic jump, and conditional questions. It will even allow you to apply calculations.

They have various ready-made designs that you can use, or you can build a form from scratch. You can create forms for quizzes, surveys, polls, lead generation, etc.

What I understood is that Typeform is great if your audience is young. They like cool and fancy stuff. That’s precisely what Typeform will allow you to do. You can create cool and fancy forms.

Typeform can easily integrate with various popular platforms like HubSpot, Salesforce, and Slack.


Typeform offers both free and paid plans. Of course, free plan comes with several limitations. In case you want to upgrade, there are three paid plans that are Essential, Professional, and Premium with varied pricing ranging from 30 Euros to 70 Euros a month.

HubSpot [Free]

I believe that by now you have heard the name of HubSpot. In case you didn’t, HubSpot is a CRM, and it offers various free tools that are immensely powerful.

HubSpot also offers a form builder with an intuitive drag-and-drop interface that will allow you to create stunning forms in a very short time. You can create forms for your various needs, and collect user information for your marketing efforts.

HubSpot allows creating five different types of forms that include Dropdown banners, slide-in boxes, popups, embedded forms, and standalone forms.

There is no limit on the number of forms you can create or the number of fields you can add to each form. The company offers various form templates that fulfill different goals. In case you want you can edit the templates, or you can build a form entirely from scratch.

The form builder will also allow you to create a free landing page where you can host your forms. Additionally, you can also make use of their free email marketing tool if you want. The email marketing tool will allow you to send personalized emails to your contacts.

What else?

HubSpot will also allow you to create a support form capable of automatically generating support tickets for anyone filling out that form. You can manage all those support tickets through the free ticketing tool that HubSpot offers.

HubSpot will also give you a visual analytics dashboard where you can find out how your different forms are performing, and adjust your goals and forms accordingly.

HubSpot is a famous company, and it has been around for quite some time now. The form builder it offers has easy integration with many digital tools that can help you achieve new heights in online marketing.

If you are a WordPress user, you can use HubSpot’s WordPress plugin to create forms. It will not cost you anything.

In case you want to use advanced marketing tools and automation features, you can always upgrade to their paid plans.


The form builder that HubSpot offers is completely free. There is no limit set on how may forms you can create or how many fields you can add to each form. Additionally, you will get a free email marketing tool, a free landing page builder, and various other free tools.

For advanced automation features and tools, you can opt for the paid plans that start from $50 a month.

Socital Online Form [Paid]

Quite new in the market, Socital is all about simplicity in form building. You don’t need to have any experience with form building to use this online form builder. Irrespective of your experience level, you can create forms before you can blink twice (you get the idea, right?).

Whether you are a beginner or an eCommerce platform with years of market experience, Socital will work just fine.

The best part of using Socital is that it will not immediately take you to the form builder. Instead, it will ask you to define your campaign goal, and then select a call-to-action. Once you have done both, you need to define your target audience.

After you have provided the necessary information, you will get to the form builder and start building your forms. You are free to use the templates that the company has to offer, or you can build a form from scratch.

This online form builder will give you complete control over all the aspects of the design, allowing you to ensure that the forms follow the same design philosophy as your website. Yes, the forms are GDPR compliant, and hence, you don’t have to worry about those crooked laws putting a noose around your neck.

Socital will allow you to create simple and complex forms depending on your needs. What’s interesting is that the forms you build with Socital will even allow social media logins, which will enable you to get more granular data of your customers.

For instance, if someone uses Facebook login, you will get to collect several consent-based rich data such as the gender of your visitor, his/her name, brand affiliation, interest, etc. All these data can help you personalize the product recommendations for the person.

Socital integrates with various online tools that will help you to improve your marketing efforts greatly!


Unfortunately, Socital doesn’t offer any free plans to its users. There are five paid plans to select from, which include Accelerate, Growth, Pro, Pro Plus, and Corporate for which you need to pay £19, £39, £59, £79, and custom price, respectively.

However, Socital does allow first 500 leads for free, and they don’t ask for credit card details until you reach the free limit.

Paperform [Paid]


Paperform is an all-in-one tool for small businesses.

While most form builders are either pretty or designed for powerful conditional logic, Paperform combines both the brains and the beauty. Create fully customisable forms tailored to your unique specifications. 

The powerful editor allows you to build beautiful, branded solutions in an easy no-code manner. Whether you want forms embedded into your website or act as individual landing pages, the product UI is easy to use and designed to get work done quicker. Create complex calculations, automate workflows and turn insights into actions with built-in analytics. 

And, if you need inspiration, Paperfrom has over 500 templates that give you the freedom to create anything from a simple signup form to complex payment forms and bookings.

Paperform’s flexibility extends beyond the editor and into how you decide to use it. With over 2,000 integrations, Paperform can connect you to thousands of popular apps and services, bringing all your work under one roof. Sync data to Google Sheets. Share responses to Notion databases. Add Asana tasks. It’s as quick and easy as a message between friends.


With a starting price of $20/month, Paperform offers a range of subscriptions to suit your needs. Whether you’re a small team just getting started or an organisation after multiple users and storage and custom HTML and priority support, there are various price packages to check out. 

Try out the 14-day free trial period to decide whether the service is good for you or not.

Wufoo Online Form [Free and Paid]

Online Form builders

Whether you are looking for a platform where you can get creative while building forms, or whether you are looking for something that will allow you to create forms quickly, Wufoo is one of the best online form builders of 2022.

There are many premade templates that you can work with. If you don’t like any of those, you can create a form as per your requirements using their fantastic drag-and-drop functionality.

In case you decide to use their premade templates, you can find what you need with a quick search. The templates are all arranged neatly in different categories like lead generation, registrations, online orders, invitations, etc.

Apart from all that, Wufoo forms are highly customizable. For instance, you can play with the label placement, description, alignment, and more.

Wufoo offers various features including payment integration, analytics tools, and a custom report designer. You can sync the forms with Squarespace, Stripe, Campaign Monitor, etc.


Wufoo has a free plan available, but unfortunately, it is not a good choice for businesses. New blogs and individual users can use it. The paid plans start from $19 a month, and there are four different paid plans to choose from.

Optimonk [Free and Paid]

Online Form

Optimonk is one of the finest online form builders you can work with. It is best suited for eCommerce platforms, but just about anyone can use it.

The platform offers a drag-and-drop feature that allows creating different types of popups that instantly grab the attentions of the visitors.

With Optimonk, you can create four different types of forms that include popups, nano bar, full screen, and side message.

The platform will allow you to create subscription forms effortlessly using various templates. You can customize the templates if you want.

You can create forms by using campaign goals. If you don’t want to define a goal, there are different categories from where you can select templates. There are forms for everything from Valentine’s Day to Easter, and even Black Friday.

The key features of Optimonk include coupons, countdowns, radio options, and more. They also offer a lucky wheel gamification popup.

The dashboard you get to work with is very user-friendly, and you can create forms without the need for any technical knowledge.

In case you know how to work with JavaScript and HTML, you can create on-site messages. Yes, they have that option!

Optimonk also has tools that can analyze the user behavior on your website. The user behavior can work as a trigger to display forms. Optimonk nicely integrates with various platforms like Unbounce, Shopify, Marketo, Moosend, etc.


Optimonk offers a free plan. You can run unlimited campaigns under this free plan, but you will be restricted to 1 domain and only 3,000 page views per month.

If you want more, you need to upgrade to Essential, Growth, Premium, or Master plan for $29, $79, $ 199, or custom pricing per month, respectively.

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