What is a logo?
Let’s start by answering this question – “what is a logo?”
It is the identity of your brand. It is easy to remember. Think! How do you remember Apple? Of course, by its unique logo. How do you remember Microsoft? By its logo! What about MacDonald’s, or Mercedes, Nike, FedEx?
Yes, logo is important. It reflects your brand style and if you can make it big, people will remember your company by its logo.
Since a logo is an important part of a company’s existence, creating one is not so easy! It has to represent what your company stands for. It has to be memorable. That’s why big corporations spend millions of dollars in creating unique logos.
Logo is a costly affair
Like it or not, logo design is a costly affair. It can cost as little as $500 or it can cost thousands of dollars and even millions. Did you know that companies often spend as must as five grands to get a font (typeface) that they use in their logos?
They do so because those fonts or typefaces eventually fit their branding perfectly. I don’t know whether you have ever heard of the typeface named “JHA Bodoni Ritalic.” It costs €4,401.99! Yes, that’s the cost you need to pay for a single typeface.
If you want to create a logo using a font, it set you back by hundreds of dollars, or even thousands. What about a creative design? If you are a designer, that’s great! The problem comes when you are not a designer. To create a custom logo design, you have to hire someone or some agency. They can charge you as much as $5000 for a logo design.
If you don’t have that kind of budget, that’s completely understandable! Not every business has the financial power to fund logo designing. This especially happens for new companies that are starting their journey (startups).
If you are one such person, you need to look for alternatives. You can always take support from free logo makers and generators. They are free to use, and you can quickly get a low-resolution logo for free. You can under $100 to get a high-resolution version of the same logo. That’s always doable. Don’t you think so?
Now that I have your attention, let me begin the list of my favorite free logo makers and generators that you can use to create your unique brand identity.
Shall we begin?
Best free logo makers and generators
There is no scarcity of free logo makers. Most of them will offer template-based designs that will allow you to quickly select a logo that suits your brand. Some others will allow creating custom designs using various elements like fonts, colors, icons, etc.
Here are my picks for the best free logo makers you can get today (no particular order):
Canva is one of my favorites. The service has been floating around in the free design market for a while. You can use it for free, but there will be limitations. If you want, you can get a paid subscription too.
Canva allows you to create logos, flyers, business cards, invitations, social media images, and more. You don’t have to start with the paid version. You can always start with the free version and see how it works out for you. The overall interface is quite intuitive. However, for those who are new to such designing websites, the whole interface may seem a bit confusing at the beginning.
Once you get comfortable, you can quickly create designs with a simple drag-and-drop interface. Canva has a vast library of templates and image libraries that you can use. You are free to upload your own graphics, if that suits you.
The pre-made logo templates are fantastic, but you can always customize them according to your needs. You can edit the font, colors, text, and change the alignment of individual elements too. Once you are happy with your creation, you can go ahead and download the logo in PDF, JPG, or PNG format.
Once you download it, you can always use it on your website, business card, letterheads, etc.
The problem is that many people can use the same logo template. So, don’t be surprised if you see a similar logo somewhere on the Internet. My suggestion will be to give your creation a unique touch that speaks about your brand clearly.
You may have read my Wix review. It is a website builder service where you can create a free website or pay them to create a more professional website. Wix also has its one logo maker service that you are free to use.
Wix takes a unique spin on logo creation. You have start by answering a few questions and the system will automatically spew out a logo based on the answers you provide.
Once you have the template ready, you can go ahead and edit it to your heart’s content. You are free to customize every aspect of the logo including its color, font, overall size, and more.
Once you have created the logo that you want to use, you don’t have to pay anything for getting the full commercial rights to it. You can use it anywhere you want and Wix is not going to chase you legally on copyright grounds.
The system will allow you to download the logo in SVG format, which allows unlimited scaling without pixelating the image. This means that you can put your logo anywhere you want. You can use it on your website, on business cards, on T-shirts, on a coffee mug – wherever you want!
To get started with Wix, you have to create an account with them. Once you create an account, you can even use their website builder and the business name generator service! Isn’t that a cool thing?
Tailor Brands is somewhat similar to Wix in its approach. You have to first create an account with them to start creating your logo. However, you don’t really start designing right away. You need to start by answering a few questions about your business, brand, preferences, industry, etc.
Once you have answered the questions, Tailor Brands will automatically create a logo for you. There will a few more alternatives to choose from.
You are free to customize the logo the way you want and then, when you finish making all the changes, you can download the logo in EPS, SVG, or a vector image. The logo you download will come with full commercial use license. This means that you can use it everywhere you want.
No one can challenge your creation on the grounds of copyright or intellectual property theft. Thus, you can put the logo anywhere from merchandise to business cards and letterheads, and even on your website.
Free Logo Design
With Free Logo Design, there is no Q&A session as you can find on Wix or Tailor Brands. You can get started immediately. You don’t even need to register with them to start working on your first logo. The whole interface is extremely simple. You have to enter your brand name, and you will get a big list of pre-made logos.
You have the freedom of selecting from one of the existing template designs or you can start creating a logo from scratch using their drag-and-drop interface. You can add different elements like typeface, text, icon, and even one of the pre-made templates.
You can scale your creation to be small or big, add custom colors and gradients, create layers and rearrange layers (bring them forward or send them backward. Overall, Free Logo Design will give you a fun experience.
Once you are done creating a logo, you can download a low-resolution image. If you want to get the high-resolution version, you have to pay $59 for that. The amount you need to pay is way smaller than what you would pay for a professional logo design.
Just like every other free logo maker that I stated so far, the Logo Makr is also a SaaS website. SaaS stands for Software as a Service. Essentially, these websites will give access to software that you can use as a service through your web browser.
Logo Makr gives you a drag-and-drop interface where you can add shapes and icons along with texts. You can select the font you want to use. Play around with all the elements and arrange them the way you want. You can customize the colors.
Once you have created the final version, you can download a low-resolution version of the logo to your computer’s hard disk. If you want to use the low-resolution logo on your website or elsewhere, you have to give them credit. Failure to give credit to them can lead to copyright issues.
You can avoid all those problems by paying $19 and downloading the high-resolution logo with full commercial use license. Once you pay for the logo, you can use it everywhere without the fear of finding a legal team chasing you down for compensation due to copyright and terms of usage violations.
Online Logo Maker
Online Logo Maker is also a SaaS website where you will get tons of free templates to start with. There are pre-designed logos across hundreds of categories, and you are free to use any of them that suits your requirements. If you are not happy with the templates they are offering, you can always go ahead and upload your own image or graphics.
The free version of service will allow you to save your logo in your online account. You can come back and make changes to the logo at a later stage. You can also download the logo, but you can get only the JPG format, and that too, a low-resolution one.
If you want a high-resolution version and save the logo in the PNG format (transparent) or SVH format (vector graphics format), you have to purchase their premium subscription. By being a premium subscriber, you can use the logo anywhere you want without getting entangled in legal issues.
Zyro Logo Maker
Zyro is a completely free logo maker. Just like all other options mentioned above, you don’t need to have any designing skills. The service provides a massive collection of icons and templates for any niche you can think of.
You can use all of those elements to create a stunning logo using their AI-powered platform. Yes, they have various customization tools and hundreds of amazing fonts that can spice up your logo and produce the necessary brand statement. You can master the tools within minutes!
Logo Type Maker
With well over 600,000 vector shapes, 1000+ professional logo templates, and 200+ fonts, Logo Type Maker will allow you to make professional-looking templates within minutes. The service has both premium and free models available. Unfortunately, under the free model there are severe limitations that include inability to customize the logos. However, can download your logo as PNG file or a JPG file in 300 DPI.
If you want more customization options, you can purchase their premium plan and even get access to vector files. Despite the fact that the flexibility of customizing the logos is hidden behind a pricing wall, it is still a great option because you can get professional logos for as little as €4.99 a month (annual billing).
Turbologo is one of the most professional and yet, completely free logo maker you can get. It is difficult to tell whether the logo has been created by an AI-driven service or some professional logo designer.
The don’t give poor designs that you need to keep rejecting. Almost every variation they offer is ready to use. They offer hundreds of designs and an easy and intuitive template editor that even a rookie with absolutely no designing experience can use with ease.
When you buy the logo you created, you can enjoy unlimited changes, full copyright ownership and various other features!
It is arguably one of the simplest and most intuitive logo makers you can get. The interface of Logogenie is super easy to use and they give an almost endless choice of templates to work with. The company also offers some advanced tools that you can use for customizing your logos to your heart’s content.
You must have heard the name! Squarespace offers a variety of services and one of them is logo design. You can create professional-looking looks in under a minute (or may be more), depending on your skill level. The overall user interface is very simple and intuitive, but it does include some additional and advanced tools that you can use to create the perfect logo for your brand.
Yes, you can download the logo for free, but that will be a low-resolution logo. If you want a high-resolution logo, you can download it by paying $10. If you are already a member of Squarespace, you don’t have to pay anything to get the high-resolution logo.
This is another name that you must have heard of. Shopify is popular for helping people launch their online stores in a jiffy for a minimal price. However, despite the fact that Shopify has a whole range of paid products and services, they have a few free services to offer that include QR Code generator, business name generator, and a free logo maker.
The logo maker is not very advanced but it can get the job done! Just enter the business name, select an icon and you are done! You will receive the logo in your mailbox (the electronic one)!
Designmantic has a free logo generator. You can use the tool from Designmantic for free, but if you want to download the logo, you have to pay a small price. That’s okay, because the price you pay for downloading the high-resolution file is insignificant compared to what you pay to a designer.
The logo you download (after paying) from Designmantic is a vector-based file that will allow large scale printing without any copyright issues. In case you don’t want to pay for the logo, you can design different logos and take inspiration from them for your next DIY logo project.
If you are looking for something absolutely free, Ucraft is perhaps the one use should be using. On surface, Ucraft is essentially a website builder, which also offers free cloud hosting and a multitude of other services. A free logo maker is one of those many services.
It has an intuitive interface for logo design. All you have to do is provide the business name, select an icon, edit the colors and font, and you are done! That’s all! You can download a high-resolution version of the logo without paying a dime!
I can’t stress more that logos are important. They become the brand identity that people remember. No wonder, logo designing can be expensive. Fortunately, even if you don’t have a big budget, you can always use the help of a free logo maker to get a logo for your brand.
The only problem is that these logo makers are available to everyone. Chances are that you may see a similar logo. So, it is up to you to create something very unique using the tools available. Unleash your creativity to create something unique out of these free online logo maker tools.