Is email still the most effective marketing tool? Despite occasional obituaries, email remains the clear winner. With several social media channels accessible, it's easy not to remember that email is still the most effective advertising technique available to online merchants, whether measured by clicks, conversions, or total ROI. In fact, the median ROI of email is 122%, which is 4x higher than any other marketing technique, including direct mail, social media, and sponsored search.
Despite too confident pronouncements of its demise, email marketing continues to provide amazing benefits for companies across the board, particularly ecommerce.
You control your email list, which makes it one of the greatest methods to contact consumers especially during the times when social media platforms and search engines are limiting referral traffic and organic search. It's no surprise that the marketing industry is rediscovering email marketing.
There are many email marketing providers to select from. We'll look at the different choices provided by some of the finest below to help you determine which service is ideal for your company.
According to Experian:
When ecommerce consumers get several abandoned shopping cart emails, they are 2.4 times more likely to complete the transaction compared to those who receive just one email follow-up message.
Email marketing is vital because it:
- Businesses and consumers have a direct line of communication
- A great way for businesses to capitalize on the increasing trend of customizing products
- Permits data-driven insights to be gathered and tested
- Is the most effective method to segment and target consumers with personalized promotional offers
To reap the advantages of a well-executed email campaign, you'll need a strong platform capable of meeting the segmentation requirements of contemporary marketing trends.
How to select the best email marketing tool?
When it comes to selecting the finest email marketing software for your company, there are many things to consider. Let us examine each aspect that you must account for while selecting a robust email marketing platform for your e-commerce business:
Look for the features:
We may presume that all of the tools mentioned in this article provide the typical functionality associated with such platforms (multiple contact lists, pre-designed templates, a visual builder for camping building). However, some go further with A/B testing, automated optimization of the sending time (to optimize your open rates), and minor extras such as the ability to include emojis in the email subject lines.
Cost and value:
Certain email marketing solutions may seem cheap when you have a few thousand contacts, but they rapidly become prohibitively costly as your list expands. So, make sure that you are checking out their pricing plans and contact limitations to avoid unexpected surprises that can eat your profits and make you feel miserable.
Ease of use:
It took me almost three hours with various email marketing tools to create an email marketing template that appears decent on a mobile device. While many email marketing solutions tout graphical email producers and simple user interfaces, some are superior. So, try out a few with their free options or free trials, before settling for the best option.
Marketing automation and CRM:
Unless you have a big organization, it generally makes sense to have a single CRM and email marketing platform. It will save your time by linking them and will make it extremely simple to send automatic emails to the appropriate individuals at the appropriate time.
The more quickly you can determine what works and what does not and change your practices, the better. Regrettably, reporting is a weakness of many popular email marketing platforms. So, you must select the ones that are best in this department and allow you to make data-driven decisions that lead to high profits.
The paradox of customer care is that the more sophisticated the technology, the less assistance is required. Unfortunately, that is not always true. Even with a highly sophisticated platform, you can run into technical glitches and other learning curve impediments. A great customer support department will help you overcome those problems in a jiffy.
Security and regulatory compliance:
If your email list contains European people, you'd be wise to ensure that your platform complies with the GDPR. If you gather especially sensitive data, you may want to consider implementing more stringent security measures. The platform you select should be compliant with regulations like HIPAA, ISO, GDPR, and so on.
If all emails (or a significant proportion) you are sending using an email marketing tool end up in the spam folder, your email marketing platform is not as robust as it should be. The tool you use should have near 100% deliverability, and luckily, all the options in the list below have that.
If you want to avoid hours of repeated activities that offer little value, it's critical that your email marketing platform can link automatically to the other products you use such as accounting, CRM, etc. So, you must consider getting an email marketing solution that offers a wide range of integrations with third-party tools.
To summarize, email marketing is a critical component of the marketing mix for e-commerce companies. Thus, what are the best email marketing tools you will need to execute effective email campaigns?
There are many! This article is going to list the best in business options that you are going to get today.
If you are hard-pressed with time, and you do not want to get into the details, but only get the names, here is the quick list:
- Constant Contact
- Active Campaign
- Campaign Monitor
- Benchmark Email
Okay, now that you have the list, let us begin with the details. If you have decided to stay with us beyond this point, feel free to read through everything. You will be greatly benefiting from this.
Let us begin.
22 Best Email Marketing Platforms for Ecommerce Businesses
MailChimp has a client base of over 14 million and is particularly popular with small and medium companies. It earned a reputation for simplicity of use and a strong emphasis on visually appealing, professionally designed templates for emails and opt-in forms.
MailChimp also interacts with a large number of third-party applications, including many eCommerce systems such as BigCommerce, Shopify, and Magento. Among the features are spam scoring, trigger-based messaging, and comprehensive reporting. Additionally, you may preview your emails in a variety of email clients, as well as use time-zone-based distribution and geo-targeting.
Pricing: Up to 2000 subscribers are free; each extra 500 subscribers costs about $5 per month. For enterprise-level capabilities, they charge $199 per month.
Moosend is a tool for automating email marketing. There are a few more aspects to investigate, and we'll return to you shortly. Moosend automates tedious activities in your marketing efforts, allowing you to concentrate on more important tasks such as developing new products or improving customer connections.
Moosend has a very user-friendly design, which makes it ideal for novices who have never used a service like this before. Additionally, like with other email marketing providers, Moosend makes it simple to start your initial email campaigns with a free plan. This is great if you want to test out the features prior to making a purchase.
Pricing: Forever free plan accommodating 1000 subscribers and unlimited emails. Pro plan starts at $9 a month. Enterprise level features call for custom pricing.
Sendinblue is without a doubt one of the most widely used email marketing tools on the market today.
Not only is Sendinblue simple and accessible, but it also provides an inexpensive email solution for businesses of various sizes and backgrounds. Indeed, the Sendinblue email marketing platform is one of the most affordable on the market, and it has an easy-to-use free plan that is also suitable for novices.
If you're searching for the ideal mix of SMS marketing, WordPress integration, and opt-in options, this might be the solution for you.
Pricing: SendinBlue accommodates unlimited contacts and 300 emails a day for its free plan. Paid plans start with $25 a month. For Enterprise level needs, you will be entitled for a bespoke pricing.
GetResponse is a cutting-edge email marketing platform that enables you to automate your email marketing activities. You may build newsletters tailored to the individuals on your email list, construct engaging autoresponders, and get comprehensive campaign data.
Only in the recent past, GetResponse upgraded its capabilities to become a more comprehensive solution, replete with CRM integration.
Along with email marketing, GetResponse offers autoresponders, lead generation, and customer relationship management. Though it has been in operation since 1998, GetResponse is constantly developing. According to the firm, the service is currently used by over 350,000 individuals.
Pricing: GetResponse does not have a free plan. There are three premium plans – Basic, Plus, and Professional that cost $15, $49, and $99 respectively. They give a generous 30-day free trial.
ConvertKit‘s basic goal, with a client base spanning all sectors, is to empower small businesses and bloggers by assisting them in growing their audiences. Its objective is to maximize the value of the future mailing list and to assist the transition of subscribers to paying clients.
To do this, it reportedly provides a slew of services that match even the industry's largest competitors, such as Aweber and MailChimp. ConvertKit includes email automation, email broadcasting, subscriber management, landing pages, and forms. Additionally, it connects with over 70 third-party tools!
Pricing: Provided you have only less than 5000 subscribers, you can enjoy a 14-day trial. Beyond that, you must become a paid subscriber with pricing starting at $29 a month and reaching a maximum of $99 a month depending on your subscriber count.
While the majority of systems are built to deliver email, Klaviyo was built to collect consumer data from eCommerce websites and use it to create customized email campaigns. They contain a variety of follow-up sequences for abandoned carts. These sequences are designed to boost conversions and revenues.
Klaviyo interfaces with all ecommerce web designer-customized and industry-standard CRM systems to help you optimize your leads. It contains an automated marketing strategy that includes emails and advertisements. It is extremely configurable and may be used for any kind of segmentation.
Pricing: Starts at $25/month for up to 500 subscribers and 3,000 emails.
#7. Constant Contact
Constant Contact is distinguished by its user-friendly interface and readily accessible features. It's simple to use and includes live chat and phone assistance. They provide a wealth of training resources. They feature a range of templates for conducting surveys, offering discounts, and sending invites, as well as adding video. Additionally, it is a comprehensive contact management system.
Pricing: Plans start at $20 per month for the basic plan and $45 per month for the “Plus” plan, both of which support up to 500 members. The monthly fee rises gradually as the number of members increases. One month is complimentary.
#8. Active Campaign
Active Campaign is a versatile platform for email marketing. Its dynamic campaign content enables you to keep your segmented lists updated with appropriate material. They allow for unrestricted customization. Each custom field that you add creates a new customization tag.
It includes fifteen features, including CRM tools, SMS messaging, and robust email and site analytics.
Pricing: They offer a slider tool for displaying volume-based pricing. The entry-level or “Lite” plan, on the other hand, begins at $69 each month. They provide complimentary migration in case you are already using another platform.
AWeber is yet another significant email service provider. It was one of the market's earliest email marketing solutions. As with MailChimp, one of its primary advantages is the breadth of its connections with eCommerce systems.
If you're searching for a complete solution that includes superior support and an abundance of training resources, AWeber is an excellent option. It connects with Magento, Shopify, and BigCommerce, as well as a variety of other eCommerce and customer relationship management (CRM) systems.
Pricing: Plans begin at $19 per month for a maximum of 500 members. Bespoke packages are designed for businesses with a subscriber base greater than 25,000, and they include a 30-day free trial.
#10. Infusionsoft (Now Keap)
Infusionsoft (now known as Keap), like Active Campaign, is a comprehensive platform for handling all facets of your email marketing campaigns. It is targeted for small companies and offers tracking, segmentation, and automation capabilities. Hundreds of connections with eCommerce platforms, CRM systems, and other third-party software suppliers are also available. They provide a ten-minute webinar, or an hour-long live demonstration.
Online shops benefit from Infusionsoft's capabilities, which include payment integrations, templates for product promotion, and automation of re-engagement campaigns.
Pricing: Basic plans begin at $85 per month and rise to $174 per month when the “Sales pipeline” and “e-commerce” capabilities are included. Additionally, there is a one-time charge of $299 for providing training to new users. Note that this fee is not mentioned in the monthly price quotation.
Email marketing tools offered by HubSpot are included as part of their much broader Marketing Hub package, which also includes blog content management and lead analytics. It's a straightforward platform with all the capabilities you'd expect and is perfect for people seeking a whole array of tools, not simply email marketing.
Pricing: Basic plans begin at $200 per month and need a one-year commitment. Enterprise-level plans begin at $2,400 per month. Email marketing is not included in the free plan. They provide a no-cost demo.
Omnisend is one of the more expensive email marketing companies on our list, but customers report that the price is worth it. Strong automation and processes expedite the completion of many stages that are often required manually when creating an email series using other platforms.
Users of Omnisend and Shopify report that the connection is easy, enabling them to create pop-ups, dynamic sign-up boxes, and landing pages to help them expand their mailing lists and acquire new leads.
Merchants looking to save time developing automated email marketing can use Omnisend.
Pricing: There is a free tier available allowing 2,000 emails a day and maximum 15,000 emails a month. Beyond that you must subscribe with the pricing starting at $16 a month and flattening out at $2,000 a month for their Enterprise plan.
While many email marketing systems concentrate only on lead nurturing and transactional emails, Conversio wants to be involved throughout the customer experience. Conversio offers a very effective segmentation for cross-selling and up-selling.
By encouraging consumers to review and share their own pictures of your goods, and by automating all customer feedback requests and follow-up emails, the platform makes it simple to maintain client loyalty and engagement.
Merchants looking to increase client engagement and loyalty while simultaneously increasing revenue may consider Conversio.
Pricing: Beyond a 30-day free trial, you must upgrade to a paid plan at $20 a month for 500 customers, going all the way up to $850 a month for 250,000 customers.
In email marketing, customization may result in outsized outcomes and income, and SmartrMail claims that its personalization based on browsing behavior and purchase history can increase revenues by as much as 167 percent.
SmartrMail is one of the few email marketing platforms that is designed with mobile in mind. According to some customers, this results in a mobile interface that is less configurable than that of other email marketing solutions.
SmartrMail deeply integrates with various ecommerce platforms like Shopify, WooCommerce, BigCommerce, etc., and gives a host of features to work with including automated flow builders, smart abandoned cart emails, easy automation, automated targeting and more.
Pricing: If you have less than 1,000 subscribers, you can use the platform for free that allows up to 5,000 emails. Beyond that, you must go for their paid subscriptions that have a starting price of $19 a month. Prices will increase depending on the number of subscribers you have.
Remarkety takes the concept of “ready made” a stride farther than other providers, providing not only email templates, but also fully built campaigns for reactivation, cart abandonment, and more. On the negative side, some customers believe the program might benefit from additional choices for custom scripts.
Remarkety's email marketing service uses artificial intelligence to provide intelligent product suggestions, and its software claims a 99 percent delivery rate. Customers of Remarkety are a big fan of its reporting capabilities, and its dashboard. Remarkety puts a strong emphasis on ROI and goes past vanity metrics. The platform provides proactive feedback on all your campaigns based on industry best practices and standards.
Pricing: There is a 14-day free trial beyond which you must get one of their four premium subscription plans starting at $25 a month for 500 subscribers and going all the way up to $800 a month for 10,000 subscribers.
Rare positions their product as predictive and intelligent email marketing and backs it up with features. The service integrates with ecommerce systems to identify the best items to suggest and the ideal times for consumers to purchase.
Rather than segmenting, Rare.io focuses on delivering customized emails that provide Amazon-level product suggestions without the user having to do anything.
Pricing: They have a free plan that allows only 249 contacts, but allow unlimited campaigns, and even unlimited automations. Beyond that, you must pay for using Rare.io with pricing starting at $24 a month and goes all the way up to $79 a month for every 10,000 contacts.
#17. Campaign Monitor
Campaign Monitor is one of the top email marketing services in terms of overall features, simplicity of use, and value. Its email templates and the drag-and-drop editor place a premium on aesthetics, or you may create your own bespoke emails in HTML from scratch.
Campaign Monitor is one of the only systems that puts an equal emphasis on marketing and transactional emails, allowing you to wring more value from each email you send. Its one-of-a-kind visual journey designer simplifies the process of keeping all campaigns structured and focused on the same objectives.
Pricing: There are no free trials or free plans. However, it allows you to test it by sending emails to 5 users. Beyond that, you must get a paid plan starting at $9 for 500 subscribers to $149 for 500 subscribers for 500 subscribers (all to be paid monthly).
Emma is an email marketing solution that focuses on creating visually appealing and successful emails.
Emma's feature set is geared at companies that need the ability to handle numerous email accounts. Users may easily assess performance with mailing score measure and comprehensive reporting dashboard. Additionally, Emma is one of the few email marketing platforms that supports multiple user sign-ins and tiered accounts that include the accounts of approvers.
You can utilize the Marketing Calendar application to get a bird's-eye perspective of your campaigns and make required adjustments. Emma is one of just a few systems that offers a mobile application that enables you to monitor your performance even when you are on the go.
Pricing: There are three paid plans starting from $89 a month and going all the way up to $229 a month. What is interesting to note is that all plans cap at 10,000 contacts. If you have more than 10,000 contacts, you can call them to get a bespoke pricing.
Drip is the world's first eCommerce customer relationship management system.
As marketers worldwide look for new methods to engage with their target market, customer relationship management solutions provide a deeper understanding of how your audience interacts with your business.
Automated workflows, email personalization, and purchase intent scoring are just a few of the ground-breaking capabilities featured in Drip CRM. Drip, as a comprehensive CRM platform, has a lot to offer anybody that joins up.
Of course, you get access to email marketing and multi-channel marketing tools, and it even supports numerous integrations and API supports.
Pricing: There are three paid plans available that include Basic, Pro, and Enterprise with a pricing of $49 a month, $122 a month, and custom pricing respectively.
Campayn is a platform for email marketing which can be utilized for email marketing automation and email marketing campaigns in big organizations and businesses of all kinds. Campayn is also accessible on smartphones and tablets.
Campayn features encompass sign up forms for prospective leads and new subscribers, drag-and-drop design templates for emails, a contact manager, and email automation, among others.
It ensures a high rate of email delivery and avoids spam folders via the use of different opt-in features and sign-up forms. Real-time Reports provide informative statistics and visuals on viewer details.
Pricing: Campayn pricing depends on the number of subscribers or contacts you have. For up to 500 contacts, you can use it for free. Beyond that the price starts at $19 a month and goes all the way up to $599 a month depending on the contacts you have and the features you need.
FreshMail is a complete email marketing solution that includes an easy template editor for producing eye-catching and successful marketing newsletters. Data, files, and FreshMail's tools are safely kept in a specialized cloud that is accessible from almost anywhere.
What sets FreshMail apart from other email marketing platforms is its beautiful industry-specific templates for emails that are designed by award-winning artists. The templates have been rigorously tested for marketing success by FreshMail, are readily customizable to suit specific requirements, and can be shared and distributed with ease.
The software's intelligent autoresponders, automatic A/B testing, real-time email tracking, customization, and dynamic content, as well as a slew of other simple-to-use features, making it a great option for marketers.
Pricing: FreshMail offers a free plan, a free trial, and then there are various pricing options with subscription plans starting at $14 a month, going all the way up to $405 a month. You can settle for Pay-as-You-Go method where minimum pricing is $30, and the maximum price is $1300. Pay-as-You-Go pricing is based on the number of emails you want to send.
#22. Benchmark Email
Benchmark Email was established in 2004 with the aim of making email marketing simple for its customers. This email service provider helps small businesses in increasing their engagement, audience, and revenue by offering a comprehensive set of integrated and automated solutions.
Benchmark Email has an impressive feature set, and the user interface is clean and easy. Benchmark puts a priority on design, and their email designs are nothing short of spectacular. The drag-and-drop email editor is excellent, significantly reducing the process of email editing.
Additionally, their tracking reports are adequate in scope. Users may monitor the effectiveness of their campaigns by collecting statistics on the number of emails opened, the open rate, the number of unopened emails, the number of links viewed, the number of unsubscribes, and the number of forwarded emails.
Pricing: Benchmark Email offers a free plan that allows 250 emails a month and unlimited contacts. If you need more, you can go for their paid subscription plans that start at $13 a month and go all the way $1049 a month. You can also get a custom pricing if your needs exceed.
Your ecommerce business is a customer-facing business. The more you interact with them, and the more personalized you can get in your communication, the more loyal customers you can garner.
Email marketing is, even to this day, the backbone of marketing strategies when it comes to online businesses. Do not hold yourself back from using a proper email marketing platform. It can make a significant difference in your marketing efforts and the overall revenue you generate.
Depending on old-school tools is not cool. You will end up losing to your competitors who will be quick enough to grab the market share with varied degrees of automation and business intelligence. Spending a few bucks per month can help you gain the much-need competitive edge.
An email marketing tool was and will, for a long time, remain a wise business decision. Evaluate your business needs and then settle for the option that suits you the most. Don’t fly blind. Make informed decisions.