12 Best Ahrefs Alternatives (Free and Paid)

Ahrefs is one of the most powerful and most preferred digital marketing tools available today. In fact, from my experience, I can say, without an iota of doubt, that Ahrefs is by far the best in business.

Well, what I just said is my opinion. Your opinion may differ completely. It all depends on your specific needs. But if you ask me, I consider Ahrefs to be an allrounder.

Yes, it is pricey, but the most robust one out there. There are only a handful of such tools out there that come close to Ahrefs. For the rest, Ahrefs outsmarts them by a long shot.

Since this article is not about Ahrefs, but about its alternatives, I will skip the features that Ahrefs has to offer. I will not even speak about the things you can do with Ahrefs. I will reserve them for a different article.

In fact, there is an article on Ahrefs here on Cloudzat. You can go through it to get some incredible insights into what this tool can do for you. Here is the direct link to that article.

Okay, now back to business.

Whether you have the budget or not is not the question here. The issue is all about finding the best alternatives to Ahrefs. The truth is that there are too many options.

You must select wisely.

It is also true that this article is not going to give you a complete list of all available tools. Honestly, who the hell uses all the tools? It is not a feasible option financially, and neither is it a viable option technically. You literally cannot test every tool out there. Don’t even do that. It is foolish.

Settle for the best and most well-known options and select your poison just the way I did with these 12 (13 including Ahrefs) tools. So, I am going to speak only about 12.


Best Ahrefs Alternatives

#1 Free Option – The Google Tools

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For those of you who cannot afford a dime, Google always remains your best option. I was there once, and I know how it feels to not have money. So, falling back on Google was the only choice.

While Google can get the job done, there are too many tools to juggle between. Sometimes, it can be truly overwhelming, and you will feel lost. But don’t lose hope. You can get it done.

Here is the list of Google tools you will need for your SEO and digital marketing efforts:

Google Analytics:

Extremely complicated (now even more so with Google Analytics 4), Google Analytics can give you a wealth of knowledge about how your readers interact with your site, which pages are the top performing ones, which countries are people coming from, the devices and browsers they are using, and much more. It looks intimidating, and my god, it is. It will take a while to get around everything, and it takes a lot of drilling and custom report creation to get the results you want in the format you desire.

Google Keyword Planner:

This is the tool (which is a part of Google Ads) you will need for performing keyword research. It includes finding new keyword ideas and even getting search volumes for the keywords you put in. It is not a hidden fact that you should go for low competition and yet high search volume keywords. Some tweaks here and there will allow you to get the data you want. The only caveat is that the Keyword Planner is not going to show you data on topics that Google feels is not right. CBD is one such example. You cannot get search volumes for restricted categories. I have a whole tutorial on how to use Keyword Planner. Feel free to go through it.

PageSpeed Insights:

You will need this tool for assessing how fast or slow your website is, and you will also get the details on the Core Web Vitals and how your website fares against all the ranking parameters. This will help you with optimization.

Google Search Console:

This one is extremely important. It will show you the keywords that your website is ranking for, whether your website is mobile-friendly or not, ranking and position changes, indexing and covering issues, penalties by Google, incoming and outgoing links, and much more. Google Search Console will even assist you in disavowing bad links (something that is painfully slow with Google).

The Main Problems with Google:

Google has some problems. It is because of these problems that tools like Ahrefs exist. However, for starters with zero budget for SEO tools, Google is always the best option. Still, just because it is Google, it does not mean that there are no shortcomings. Here is what you must know:

  • Google Analytics will obscure certain data – thanks to GDPR and other privacy laws around the world. Google doesn’t want to pay hefty fines like it paid 50 million Euros after being caught in a tussle with CNIL – the French Data Regulator. Google Analytics once showed all keywords driving traffic to your site. Now it hides 97% of them.
  • Google can make things annoyingly difficult. This is especially true with Google PageSpeed Insights and Google Analytics. The terms they use are so technical in nature that you will have to spend a significant time understanding them.
  • Google Search Console will not show you all backlinks. That is ridiculous. Not just that, the data will be updated quite slowly. So, you will have to wait for weeks at once to get the updated views. This hinders instant decision making.
  • Keyword planner has restricted categories. Moreover, it will not show you all the keywords or related terms. You will often need to depend on Google People Also Ask box to get long tail keywords and questions that people actually ask. You may have to depend on third-party tools to extract as many PAA questions as you want.

But nonetheless, Google tools are a great place to start especially when you are new into blogging and online business. These free tools can help you get a good advantage over your competitors. You just need to learn how to use them.

#2. SEMrush – The Closest to Ahrefs

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SEMrush is one of the finest paid tools you can get. It is the best that can give Ahrefs a run for its money. However, while Ahrefs’ strength lies in backlink analysis and keyword research, SEMrush draws attention because of its ultra-realistic traffic insights.

SEMrush is the best tool for giving you the best possible traffic estimates. Not just estimates. You can also get a bird’s eye view of how you are acquiring traffic, that is, the sources of traffic you get. This knowledge can be very handy in helping you optimize your content specifically targeting the main traffic sources. Alternatively, you can also use the information for optimizing content to grab the low-performing traffic sources.

But that is not all that SEMrush does. It is a full-on SEO suite, and it can do a lot of things that include:

  • Site Audit (Ahrefs does that, too): The tool will run a full audit of your site and show you all the errors that you can fix one at a time. Do not forget that broken images, slow-loading pages, bad code, noindex pages, and more. All these can impact your site ranking.
  • Rank Tracking: This tool tracks the ranks for your keywords and shows you ranking movement over time. You can use the data for optimizing your content so that you can get back lost ranks.
  • Backlink Analytics: This tool analyzes your site backlinks and even analyzes the backlinks of your competitors, allowing you to find new backlinking opportunities.
  • Keyword Overview Tool and Keyword Magic Tool: This tool allows you to tap into a wealth of keywords that you can use. They have a pool of 20 billion keywords that you can use.
  • Impact Hero Tool: Using this tool you can get an overview of content funnel structure. This will help you to identify the marketing tactics that you can use for generating new marketing policies to generate more revenue.
  • Social Media Tracker and Social Media Analytics: It gives you insights on two social media channels – Pinterest & YouTube. You can even use this tool for directly posting to Google My Business.

SEMrush is a brilliant tool, but there are some inherent issues that you will face. Those include:

  • Awful UI: The user interface will require you to do a lot of digging to get to the actual tool that you want to use. Like Ahrefs they have a sidebar but that sidebar links only to features. Ahrefs has a sidebar that links to important reports and direct-action tools. You don’t need to dig too much.
  • Bad Keyword Presentation: The keyword research that you conduct using SEMrush will give you data, but the presentation is not good. Ahrefs does it much better, making keyword research easy to read.
  • Link Analytics: Ahrefs is unbeatable in this. Ahrefs will give you complete link analytics, but SEMrush won’t do that. So, if link analysis is an important aspect of your business, SEMrush will leave you desiring for more.
  • Keyword Search Volume: SEMrush is great for giving a great prediction for the overall traffic your site gets. However, when it comes to giving the search volumes for your researched keyword, SEMrush will give you reduced volumes. That might give you false data, and you can lose out on opportunities.

Despite its shortcomings, SEMrush still continues to be the best alternative to Ahrefs, albeit, not as good!

Pricing of SEMrush

SEMrush is quite similar to Ahrefs in terms of pricing. In fact, SEMrush is slightly expensive. Its lowest plan starts at $119.95 a month compared to Ahrefs $99.

#3. Moz Pro

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Moz Pro was once the unicorn everyone looked at. Things have dramatically changed over the years. Moz Pro is no longer that miracle kid, you’d like it to be.

But let’s be clear about it. Moz Pro is still a good tool, just not as good as Ahrefs and SEMrush.

The major problem the Moz Pro faces today is that it did not manage to keep up with the features that its two major competitors are offering. The only major update that Moz Pro rolled out in a very long time was the Keyword Explorer.

It is indeed true that the Keyword Explorer is a very powerful tool, and it can help you identify powerful long tail keywords. Unfortunately, however, that cannot be seen as the USP or unique selling point. Both Ahrefs and SEMrush do so. And there are many other tools capable of doing just that.

Moz offers a few tools that you can use for free, and they include:

  • Keyword Explorer (of course the free use has a limit)
  • MozBar (you can install it to your browser and check the domain and page rankings)
  • Link Explorer (there are limitations for the free users)
  • My Online Presence (which allows you to check presence of your business in various online directories, but they are all local listings)
  • Domain Analysis Tool (all you do check the domain authority, ranking keywords, top pages, and so on)
  • Moz Cast (which allows tracking Google’s day-to-day algorithm changes)

Note that no matter which free tool you use, there will be limitations. You can unlock the full power only when you get a paid subscription.

When you decided to go for a paid plan of Moz, you are entitled to get various features including:

  • Long tail keywords: You can use the Keyword Explorer to get an extensive list of long tail keywords for your website that are easy to rank for.
  • Automated reports: Moz will generate automated reports for your website and various other metrics that you select. This can help you to gain important insights into how your website is performing and what actions you must take to improve.
  • DA & PA plus Toxicity Score: Moz Pro will nicely show you the Domain Authority and Page Authority for your website domain and its pages. What is interesting is that you will get a toxicity score. It simply refers to the toxic links linking to your website. The higher the toxicity score, the less trustworthy it is in the eyes of Google and other search engines.
  • SEO audit: Moz will run an audit of your site and tell you what is wrong with your site and what must be fixed.
  • Link analysis: Yes, Moz Pro can do link analysis, but unfortunately, it will not show you everything. This is one department where Moz is centuries behind Ahrefs and decades behind SEMrush. I absolutely dislike Moz’s link analysis capabilities. That is the most subtle way I can put it forward.

Moz’s greatest Achilles Heel is the frequency of updates. It rarely updates its tools. So, if you want to use Moz, be prepared to live with this shortcoming.

Pricing of Moz Pro

Considering the features Moz provides, and its rare updates and lack of deep insights compared to Ahrefs, Moz Pro seems to be overly priced even though in crude numbers, the pricing is very close to Ahrefs.

The bare minimum starts with $99 a month and goes all the way up to $599 a month. A 20% discount is available when you decide to pay upfront for an entire year. However, I will never recommend sticking your butt in the yearly trap. You may just end up despising your decision.

#4. Majestic

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Let it be clear, Majestic can be, in no way, compared to Ahrefs. Majestic is not a full-blown SEO suite. If you are looking for an SEO suite that can do everything from site audit to keyword research, competitor analysis, rank tracking, and so on, stay away from Majestic.

But, if you want to use a tool that is specifically designed for backlink analysis, Majestic is unbeatable. Yes, it is even better than Ahrefs in this area, because this is the only area it works with.

It is 100% designed as a tool for building backlinks. Of course, you can not only analyze your own backlinks, but you can use Majestic to get the most detailed backlink profile of your competitors and find out the new backlink opportunities that you can use.

Of course, never forget the importance of backlinks. It is one of the most important ranking factors that Google uses for ranking websites (even though that is a completely flawed thing – I don’t care what experts say).

I don’t know whether you have seen this or not, Google’s AI ranks even the crappiest of contents higher than the best of the best just because the crappy site has better backlinks.

One of the greatest benefits of using Majestic is that it will show you all links of your competitors, thereby revealing everything they practice or implement for link building. So, if you have keen eyes, you can even spot PBNs linking to your competing sites to inflate their rankings. Sometimes, these PBNs are third-party services and well-hidden from Google’s punishing eyes using fabulous content techniques.

If you identify such PBNs (which I am sure you can with a bit of persistence), you can approach them and get links to your site, provided you have some change to spare.

One of the greatest drawbacks of Majestic is that neither is its UX a great one, and nor is its customer support so good. So, if you get Majestic, you will be mostly on your own.

Pricing of Majestic

Majestic comes at a fraction of the cost of Ahrefs. It costs $49 for the lowest tier. The maximum you can be charged is $1,599 if you want to analyze 1,000 million links! But for those 50 bucks, you can get enormous value. Finding all backlinks and backlinking opportunities with a click of a mouse is just awesome.

Majestic is good enough to even throw in a keyword generator tool that will allow you to drill down into the link context of any site and find keyword ideas for your website. Once you have the keywords, you can get content ideas!

#5. Mangools

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Mangools – the name happens to crack me up for no apparent reason, but hey, what’s in the name? You must look beyond the functionality. Now, Mangools is not a single SEO suite. It has five components, each with its own function that performs independent of each other.

The accessibility is rather off! I mean to say that if you want to use a tool, you have to go to their dashboard and launch the tool you want to use. Once you are done using the tool, and you want to use another one, you must return to the dashboard again and launch the new tool.

Now a very intuitive interface!

The five tools in question are:

  • KWFinder – It is a keyword research tool that helps you to find keywords by country, language, and domain. This is an interesting tool because it will not only tell you about the keyword difficulty, but also give a long list of related keywords, Google autocomplete suggestions, and questions that people ask. You can even set a number of filters.
  • SERPChecker – It helps you to find your keywords in SERPs and see how they are performing. This tool can help you to find improvement opportunities. SERPChecker gives a lot of information including keyword difficulty, available SERP features and the impact of those features, and so on. You can run these checks for individual countries and locales, and even for desktop or mobile devices.
  • SERPWatcher – This tool allows you to see how your keywords are performing. You can find the positions earned and positions lost. This will give you the potential to know the possible amount of organic traffic you can expect from your keywords.
  • LinkMiner – This tool is designed for looking into the backlink profile. You can set filters such as:
    • All links from a single domain or only one link per domain
    • DoFollow links and NoFollow links
    • Active links and deleted links
    • Newly acquired links and lost links reports are available but not as filters. You can check them directly from separate tabs.
  • SiteProfiler – It gives the profile of your website under a single roof. You get to see stuff like page authority, domain authority, citation flow, trust flow, social shares, referring IPs, Alexa ranking, etc.

What I like about Mangools is that the overall platform is neatly arranged except for the navigation part. All important information is arranged in an easy-to-understand format.

However, compared to Ahrefs, the information you get is not as detailed as you would like it to be. Especially when you look at the LinkMiner tool and compare it with Ahrefs’ link analysis feature, you will understand how weak it is. Ahrefs allows far more filters to drill down exactly what you need.

In the case of keyword research, the total search volume that Mangools gives is slightly (and sometimes, significantly) less that what Ahrefs shows. This might be a problem. Not getting the right keyword search volume can give you wrong signals, and you might miss out on many opportunities. Also, it puts a limit on the number of keyword suggestions you will get. The maximum keyword suggestions you can get is limited to 700. Compare this with Ahrefs and you will get hundreds of thousands of suggestions.

Overall, I found Mangools to be a great choice if you are looking for cheaper options, and you don’t want too many complicated things to work with. I will say, it is a great tool for beginners.

Pricing of Mangools

Mangools pricing itself reveals that is not quite subpar compared to Ahrefs. You can get the basic plan for just $49 a month, and the highest tier is available for $129 a month, which is the price for the Agency plan.

#6. Monitor Backlinks

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It is like Majestic, but with a twist or two of its own. The first twist you will find is that the tool itself will not do the heavy lifting of analyzing your or your competitors’ backlinks. It just pulls data from Moz and Majestic.

However, it does add some extra features apart from just link analysis. For instance, they throw in a “Disavow” tool that allows you to quickly create a list of links you want to disavow. Honestly, this is a great tool (also available in Ahrefs) because manually sorting links one at a time using Google Search Console is a painful experience.

They also throw in a Rank Tracker tool that will allow you to monitor the ranking of your keywords over time. Funny thing is that the basic plan of the tool will allow you to track rank for only 50 keywords. Also, you can pull a maximum of 2,000 rows of data every day. Compare this with Ahrefs’ basic plan that will allow 10,000 rows of data. That’s much higher.

Also, Monitor Backlinks will not give you the multitude of other features like competitor domain & keyword analysis, keyword research tool, domain comparison, reports for organic traffic and so on.

But again, the name of the tool clearly tells you what it will do. It will only help you monitor your backlinks. So, if you really want a separate tool for monitoring backlinks, you must go for Majestic, which is far more advanced in backlinks monitoring.

Pricing of Monitor Backlinks

The pricing for Monitor Backlinks starts at $25 a month. It will allow only one domain. If you have 10 domains to check, you must go for their plan called 10D4C, and it will cost $187.42 a month. That is a hefty price you must pay only for checking backlinks and tracking keyword rankings. I won’t say that is a great price considering that it pulls data from Moz and Majestic.

#7. GrowthBar

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Now this is an interesting tool. It does a few things that Ahrefs does, and then, it does something that Ahrefs cannot do. Some say that GrowthBar is a trimmed down version of Ahrefs as it keeps the essentials and removes the unwanted fluff.

But trust me, in SEO, there is no such thing as unwanted fluff. Everything matters. Yes, some data is very important, while others can reveal a lot of small actions you can take to improve your SEO efforts. Nothing can be discarded. In that sense, Ahrefs has nothing that can be tagged as unnecessary fluff.

Getting back to the point, GrowthBar focuses on giving the data that directly impacts your SEO efforts. Here is what GrowthBar offers in terms of SEO:

  • Keyword research – No matter which pricing plan you select, you will get unlimited keyword research. Yes, you can get long tail keywords, keyword difficulty score, keyword suggestions, etc. All of these are aggregated in a delightfully clean dashboard.
  • Backlink profiling – GrowthBar allows checking backlinks of your competitors (and even your sites). There is no limit on that either.
  • Ad profiling – Now, this is an interesting feature. It will allow you to analyze the Google and Facebook ads used by the competitors. Well, you can analyze your own ad data. What is interesting is that GrowthBar uses SpyFu to augment some of the data you get.
  • Google Chrome extension – GrowthBar also provides a Chrome extension (similar to Moz Bar) that gives SEO insights while performing normal search on Google. You can get important data like organic traffic a site gets, domain authority of the site, Google and Facebook ads data for the site, and its backlinks profile.

What makes GrowthBar different from other tools and SEO suits on this list is that it offers an AI-powered content generator. You can use it for creating content outlines with introductions, headings, images, titles, links, etc. What is interesting to note here is that GrowthBar did not create the AI. Instead, it uses OpenAI GPT-3 for this feature. OpenAI is the largest language model ever created.

While it all sounds great, there is a problem. The AI-generated content will not give you the full article. You will still need to write the body. Also, the link profiling and keyword analysis modules of GrowthBar are not as powerful as Ahrefs.

Pricing of GrowthBar

The pricing model of GrowthBar speaks a lot about its capabilities. Its lowest plan starts at $48 a month ($29 a month when paid annually). The monthly price is nearly half of what you pay for Ahrefs or SEMrush.

In my opinion, the product features and the pricing make it a good product for bloggers and novice marketers who require a bird’s eye view of data and do not want anything too complicated.

#8. SpyFu

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SpyFu is more focused on helping you to spy on your competitors. However, the problem with SpyFu is that its competitor analysis data is often quite inaccurate. Also, the system largely fails in identifying new competitors that popup every now and then. This isn’t the case with Ahrefs. As a matter of fact, Ahrefs is excellent in finding your competing sites and giving a wealth of near accurate information about them.

You will also notice that the SpyFu database looks quite limited, and the ad spending data it gives about your competitors is merely an estimate. These inaccuracies can give you false signals.

But while SpyFu does have its issues, it also has very powerful features. Keywords research is one of its strongest features. The data you get from keyword research is almost as good as Ahrefs. SpyFu also throws in a lot of filtering options that will help you to find low-competition and yet high search volume keywords with relative ease. As a matter of fact, this is one department where SpyFu can give Ahrefs a run for its money.

SpyFu is a powerful SEO and digital marketing suite that offers a multitude of tools including the following:

SEO research spanning over competitor analysis, keyword research, domain comparison, backlink checker, and rank tracking.

PPC research spanning over competitor ad analysis, PPC keyword research and suggestion, Google ads templates, and ad history.

Apart from those two core features, you also get reporting capabilities, a keyword research tool, SERP checker, domain overview, etc.

Yes, there are a few overlapping features that can make things complicated for noobs in SEO and SEM. It might take a while to get a grasp over what is happening.

Pricing of SpyFu

SpyFu is far cheaper than Ahrefs and SEMrush. The basic plan starts at $39 a month ($33 a month if paid annually) and goes all the way up to $129 a month ($68 a month if paid annually).

#9. BuzzSumo

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There cannot be a direct comparison of BuzzSumo with any of the tools listed above or any that will be listed below. The reason is simple. BuzzSumo is not a full SEO suite. It is focused on content marketing.

However, content is something you cannot ignore. In fact, one of the aspects of SEO is the content. No matter how well structured and coded your site is, if your content is horrible, you are not going to rank (that is, if Google’s AI does it job correctly and if you are honest enough to create good content).

While BuzzSumo is more focused on content marketing, there are a handful of SEO-focused features. It does come with a decent backlinks tool.

However, I wouldn’t really count on its backlinks tool too much. Ahrefs is the best in business. So, I will leave that to Ahrefs. As far as content is concerned, BuzzSumo beats Ahrefs comfortably because the latter lacks content-focused tools.

For instance, BuzzSumo can track the social media mentions. Ahrefs cannot do that. It will even show you neat results of how your content fairs against your competitors, giving you a scope to improve your content quality.

You can even find content that has lots of social media shares using BuzzSumo. Interestingly, even Ahrefs can do that. So yes, there are a few overlaps here and there.

Where BuzzSumo does stand out is its influencer search for any given topic. This can help you to reach out to the influencers and start your influencer marketing to gain more visibility and credibility.

The tool also throws in content search and analysis history for the last five years. Plus, it can also find the latest content trends on social media and the internet. That’s something Ahrefs is not going to do for you.

Pricing of BuzzSumo

BuzzSumo offers a forever free plan that will allow up to 10 searches a month. Their paid plans start at $99 a month and go all the way up to $299 a month. In case you want to get a discount of 20%, you must go for an annual plan. They have an Enterprise plan with custom pricing. It is mean for large enterprises.

#10. Serpstat

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Serpstat is an all-in-one SEO platform that can become a viable alternative to Ahrefs provided it can deliver better accuracy in keyword research and analytics. In simple words, Ahrefs does a better job than Serpstat in these departments.

The backlinks analysis feature of Serpstat is quite decent. It will give you a complete backlink profile of your site and that of your competitors with other details like quality score of the referring domains, pages with maximum backlink, and so on.

The primary features offered by Serpstat include the following:

  • Rank tracker
  • Backlink analysis
  • Keyword research
  • Site audit
  • Competitor analysis
  • Contextual advertising analysis
  • Search volume crawling service

While Serpstat is a great tool, its shortcomings in the keyword research segment leaves a lot to desire from the SEO suite. You can always look at Serpstat as a go-to tool if you are short on budget.

Pricing of Serpstat

Serpstat pricing starts at $69 a month and goes all the way up to $499 a month. If you need more, you can ask for a custom quotation. Of course, you can save 20% by paying annually.

#11. SERPed

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SERPed is yet another big competitor of Ahrefs. It is a complete SEO suite with over 40 tools for complete SEO management. You will get everything from keyword research to site management, rank tracking, domain finding, social data, reporting, and so on.

However, it lacks power in one thing – backlink analysis. This feature is not a very robust one, and there are some incredible restrictions on the number of searches you can perform per month.

What I do like about SERPed is its ability to find expired and aged domains – a feature that Ahrefs is not going to give you. This feature will become one of your greatest weapons in your SEO efforts. In case you don’t know going after an expired domain has its benefits. You can start a new site on an expired domain with a good backlinks profile, or you can just purchase an expired domain at and set a 301 redirect to your domain and reap the benefits of its backlinks.

There are some good tools like link indexer, index checker, content curator, WordPress manager, content restorer, etc. that can come in handy from time to time. These things are absent in Ahrefs.

Pricing of SERPed

Pricing for SERPed starts at $79 a month and goes all the way up to $379 a month. They have a trial option that allows testing the features for 30 days for $7. Once the trial is over, you will be billed at a regular price. There is a 30-day money back guarantee that applies only to the $7 trial.

#12. Ubersuggest

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Ubersuggest offers both free and paid options. As you can rightly guess, the free option has its limitations. Of course, you can use the tool for free for keyword research, limited competitor analysis, getting keyword ideas, keyword search volume, backlinks information only for the keywords you search using Google.

Now, my experience with Ubersuggest initially was a good one. It gave me a lot of insights, especially in content ideas and keyword ideas, and site audit. This was the first SEO tool that I laid my hands on.

I was quite impressed, so say the least. I even did an entire review that you can find here.

Unfortunately, over the next few months, I realized something that threw me off-grid.

The tool gives inaccurate data!

To start with, the keyword search volume is completely off the charts. I could see high volumes in Google Keyword Planner. I use the free tool of Moz to confirm the same. I switched to Ahrefs 7-dollar-7-day trial to confirm the inaccuracy.

I was blown off!

The same happened with estimated traffic. I knew something was wrong. For highly competitive keywords Ubersuggest showed estimated traffic of less than hundred. In reality, the search volume and estimated traffic was well over 50,000 for many keywords.

What else? The site traffic was inaccurate. There were months where I noticed Ubersuggest showing a drop in traffic whereas Google Analytics, Ahrefs and SEMrush showing a rise in traffic.

I have had enough of Ubersuggest and decided to get rid of the paid subscription I had.

So, is everything about Ubersuggest bad?

Not really!

It can help you find good content ideas by analyzing your competitors. It can help you get keyword ideas and search queries. Don’t believe the search volume though!

The backlink profiling capability of Ubersuggest is another area you will want to stay away from. It is the worst of the lot.

I have seen people putting Ubersuggest on the top of the list in their SEO tools list. These are the same people who go on bragging that AI-generated content doesn’t work and that Google always respects high-quality content.

I am sorry to disagree with these people. I have seen scores of websites with AI-generated content grabbing millions of pageviews a month and earning well over 100,000 dollars in ad revenue every freaking month!

So no, I don’t trust what these great influencers say about Ubersuggest. I don’t like the tool, and neither will I recommend it to anyone for backlink analysis and keyword research. If you want content ideas and SEO audits of your site, Ubersuggest is quite reliable. But beyond that, Ubersuggest is the worst tool I have ever seen.

Pricing of Ubersuggest

Ubersuggest is the cheapest of all tools I know. It starts with a price tag of $29 a month and reaches the maximum of $99 a month. Ubersuggest’s maximum is the minimum price you pay for Ahrefs. Well, you can understand the difference from this, don’t you think so?

There is a saying – the more sugar you add, the sweeter your tea becomes. You can interpolate that here. The pricier the tool, the more advanced and accurate it is.

Concluding Remarks

That completes this list of the Ahrefs alternatives that I have tried and tested. This never means that it is the ultimate list. It isn’t! I can name another 10 with ease.

Want to know the names? Here you go:

  • AuthoritySpy
  • Answer the Public
  • SEO Hero
  • Raven Tools
  • Linkody
  • Google Trends
  • SEO Powersuite
  • AccuRanker (I tried this one and reviewed it. It is a good one but with limited capabilities. You can use it.)
  • SE Ranking
  • Cognitive SEO

And there are more.

Unfortunately, the ones that I have tried come nowhere close to Ahrefs in its power and accuracy. I haven’t tried the remaining tools, because as I said earlier, it is not financially feasible, and it doesn’t make sense to use every tool under the sky.

I am happy with Ahrefs. You will be happy, too. If you don’t have the budget now, you can use their 7-day trial just for $7. Yes, you will have limited access, because it is a trial, but still, the wealth of data you can find during the trial will blow your mind away.

If you are to get an Ahrefs alternative, I will suggest going for either Google tools or you can trust Mangools, SERPed, SpyFu, and Serpstat. SEMrush and Moz Pro are equally expensive, and hence, recommending them does not make sense.

If only backlinks are what you want, you can use Majestic. It is unmatched in that area.

Now that you have read about the alternatives, which one do you think you will settle for, and why? Let me know through the comments segment.

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